I can be found on Kathryn Jones's blog this week answering questions about how, where, and when I write. And here she is on my blog giving some very good advice about marketing. So read this, and read my answers to her questions by clicking on the link above, and then go to work.
Why Marketing Your Book Takes Guts
Kathryn Elizabeth Jones
I was reading an article today on how marketing is really one tough venture. And I had to agree.
Like climbing a mountain or tree.
Only later did I realize that I really didn't have to spend money hiring some guru, who would probably do an excellent job, but nevertheless would cost me the money I was saving for my next trip to the grocery store. I really didn't have to get stressed about marketing. I could focus on one thing at a time, and only add new things to my proverbial marketing list as I had time and guts. And I really didn't need to stress about doing everything "just right."
The cool thing about marketing is that what doesn't work for you can shelved and replaced. The sad thing is, some writers, still feeling a bit queasy, won't tap into that something that just might be the ticker for them.
You see, all writers are different. Not one of us writes like Tom Clancy; even those who purport to be "like" Tom Clancy. And that's what makes marketing so great.
You do what works for you.
For me, it's the reviews that come at the top of the list. And no, they're not hard to get. It just takes some brain power to sort through them and come to terms with who would be a hit and who you just might want to pass up.
Next, it's about interviews. I'm not talking about television or radio interviews, although some authors swear by both, I'm speaking of blog interviews where the blog owner sends you a little form to fill out. I'm talking about being able to write the perfect for you answers and then seeing your name, photo, interview and book cover up in lights on the site. How much guts does this take? Not a whole lot, and you will be amazed at the readers who will learn about you and your new book who want to check it out.
Third, it's about having your own blog so that you can interview other authors (and increase your readership further). It's about writing on that blog 3-5 days a week. It's about sticking to the blog's theme you have chosen so that readers and writers will always know what to expect. It's about sharing your new book there, but giving ample space for sharing your thoughts that have to do with writing, marketing or even your characters thoughts and beliefs (some authors have a blog for each of their characters; meaning, these individual characters speak on the blog as if they are real people).
Book marketing takes guts because it's about speaking up about your book, whether this speaking up is on the phone, online or at the next writer's conference. It's about thinking through your marketing plan in such a way that you're not overwhelmed by it and never start. It's about trying something new and seeing if it works for you, and if not, having the courage to toss it out.
But most of all, it's about reaching out and connecting with others. Want a following? Then get on Facebook, post on Twitter, and do all you can to share and connect with what others are doing.
Remember the story of The Wizard of Oz?
Remember how the straw man didn't think he had a brain? He traveled all the way to the Emerald City before he discovered he'd always had one.
Do you ever feel like that?
Like if you were only smarter in the marketing field, you could really talk about your book?
If so, stop it.
I mean it.
And go to work.